In 2022, the Yale Institute for Foundations of Data Science (FDS) was established. By 2023, it moved into a tailored space in Kline Tower on campus, becoming a central hub for Data Science research. We were enlisted to create a distinctive brand for FDS, including a logo, communication materials, and a website, distinguishing it from rival programs at Berkeley, Columbia, MIT, and elsewhere. This initiative bolstered FDS's prominence in the field while aligning it clearly with Yale’s brand identity.